Westfield New Century Plan Page

Westfield/Century City has released the Draft Environmental Impact Report (DEIR) for its Century City mall expansion. 

The name of the project is the "New Century Plan."

It seeks to add 330,000 square feet to the mall, tear down two office buildings and construct a 40 story residential tower.

Past articles:

Westfield is continuing its aggressive search for supporters of its mall expansion project.  Signature gatherers were out in force telling people about the project and asking them to sign in support.

The signature gatherers are telling people that the project will reduce traffic in the area.  This is before Westfield has released its environmental impact report which would allow the public and homeowners associations to validate that claim.

The project will:

·    Add over 300,000 square feet of retail to the mall.

·    Replace 7-story 1930 Century Park West with a parking structure.

·    Replace 14-story 1901 Avenue of the Stars with a 40-story mixed-use structure with 4 stories of retail and 37 stories of residential including 267 high-end condominiums.

The signature gatherers are employed by Burnside & Associates, the same firm that was cold-calling community members a few months back.

Westfield, through Burnside, has 3-6 people walking the area seeking support for its project.

November 29, 2007

Westfield held a walking tour for their upcoming development project in Century City on November 29, 2007.  Westfield has indicated that they will extend their comment period to take into account the holidays.  In addition, they apologized for any outreach misunderstandings that may have occurred.

Community members, including several HOA presidents, posed questions concerning traffic that will be generated by the proposed project.

Westfield reps also discussed the "greening of Century City" concept. (full article)

Also: Harpers Restaurant Closes at Westfield Century City Mall

Also: Reuters: AMC Theater in Century City to get IMAX screen in 2008

 

Resources

Westfield New Century Plan DEIR (March 2008)  (individual sections)

Westfield New Century Plan DEIR (March 2008)  (single ZIP file 430MB)

 

   
 

 

 

 

 

 

 

 

Supervisor  Zev Yaroslavsky commissioned a report on converting Pico and Olympic Boulevards into one-way streets.

The plan calls for Pico to be westbound only and Olympic to be eastbound only.

The plan has supporters and detractors.  Tract 7260 email on the topic is about 80/20 opposed to the concept.

Jay Handal of the West L.A. NC believes the proposal has brought traffic problems to the forefront and that study of the proposal should continue.

One thing everyone can agree on:  Traffic is unacceptable and we must act.