Billboard Issue Heats Up

  March 25, 2008

The Santa Monica Boulevard project was supposed to give us a "grand boulevard of Europe."  As part of that plan, the City paid billboard companies to remove many existing billboards.  The project also stated that the creation of new billboards would represent a significant negative impact on the community.

Now, years later, the City is trying to allow some of the very same billboard companies to place new billboards along Santa Monica Boulevard, even though they had been paid to remove them.

The City is also trying to place billboards, including 14 foot lit pillars, in many areas of the Westside.

Tract 7260, along with numerous other homeowner associations objected to the billboards along Santa Monica Boulevard and in other areas where community plans, specific plans and the general plan prevents such signage. 

The associations presented their objections to the City and to Councilman Weiss.  To his credit, Councilman Weiss has rejected all improper advertising locations and requested a legal review

His office issued the following statement:

"Councilmember Jack Weiss consistently has voted against the CBS Decaux Contract, which places transit shelters and hundreds of advertising pillars and kiosks along public sidewalks in exchange for revenue to the City of Los Angeles.  However, to meet the City’s contractual obligations, his office has worked in collaboration with neighborhood councils, homeowner associations, and business organizations to find mutually agreeable locations for street furniture.  To date, CD 5 has approved 130 locations with the collaboration of the surrounding community.  

 

Councilmember Weiss continues to raise critical legal questions about the Contract’s implementation and has requested adherence to existing codes and ordinances.  Specifically, he questioned why CD5 and CD 11 have been targeted for the placement of the majority of locations.

Councilmember Weiss also challenged the City Attorney’s office to explain why the Contract can take precedent over community plans and specific plans.  Additionally, he has questioned whether placement of street furniture in certain corridors would constitute a project requiring environmental review under CEQA. 

 

Until a sufficient legal response has been provided, Councilmember Weiss has rejected requests to place street furniture proposed for Santa Monica Blvd. Transit Parkway, Century City, Westwood Village, the Wilshire Corridor and a number of other corridors.  He has rejected all other sites proposed in the area in and near the Tract 7260 community along Olympic and Pico Boulevards.

 

Councilmember Weiss’ office will continue to keep the community informed and will work with community representatives until these issues are finally resolved. "